Nowadays, there are many on social media that are “ending it with a hashtag.” You are probably not new to the word hashtag and have used it a few (or many) times in your posts #justlikethis. But do ...

Does anyone understand the purpose of hashtags? Because the amount of sporadic hashtag campaigns brands put out there on a daily basis is astounding. Actually, it’s just plain disappointing. The ...

In the early days, hashtags were only used by the social media early adopters. As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. Today, ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, ...

The evolution of business-to-business (B2B) advertising has changed over the decades. Previously, businesses would spread the ...

The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound You can’t use Instagram for business without the ...

The fast pace of Threads updates shows no sign of slowing down: Meta's Twitter killer is currently testing yet another new feature that power users have been asking for. This time it's hashtags, or ...

We’re officially in the era of too many hashtags. Nearly three-quarters of social media users stick them in posts, according to a March 2013 study from RadiumOne. But quickly scan Twitter, Instagram, ...

I only had 360 followers when I started writing Ultimate Guide to Instagram for Business. I had a little engagement, but I certainly wasn’t making any money with my account. Over the course of three ...

Over the past few years, we’ve seen the rise of social activism and awareness through viral hashtags like #BlackLivesMatter, #OscarsSoWhite and now, #BlackWomenAtWork. Through the trending tag, the ...