Everyday businesses are realizing that in order to prosper in today’s consumer-centric economy satisfying the psychological needs of their customers is vital to their financial success. For example, ...

Libraries have the power to make you feel smarter. Gyms can make you feel healthier. Airports can make you feel nervous—or excited, depending on how long the security line is that day. All of these ...

Dear Amy: My husband has always had a creative and witty sense of humor, and we have spent many hours in our decade-long marriage laughing until our eyes water. I love the fact that he has the ability ...