The branded hashtag challenges from E.l.f. Cosmetics and GT's Kombucha have several similarities, like the use of original music, that demonstrate how brands can generate massive publicity on TikTok, ...

Marketing campaigns for highly processed food and non-alcoholic drink brands on TikTok generate billions of views, leading to a staggering capability to engage and influence children, according to an ...

Understanding how videos go viral is creators’ holy grail — and for obvious reasons: Crack it and they’re guaranteed perpetual fame, and with it, potentially lots of money. Naturally, given those ...

DSW's first branded hashtag challenge on TikTok is part of its broader effort to show its selection of brands, prices and styles for any occasion. With the back-to-school shopping season starting next ...

TikTok is a social media sensation that marketers can no longer ignore. While the platform is most popular among millennials and Generation Z demographics, it’s becoming the sought-after content ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 day 22 hours ago By Ad Age and Creativity Staff - 1 day 22 hours ago By Donna Speciale - 1 day 23 hours ago By Ad Age Studio 30 - 2 ...

WHAT: There have been many hashtag challenges that have taken the internet by storm, all creating a social media movement. 300 Entertainment, Verizon and London On Da Track have created a new spin on ...

TikTok marked its first foray into ecommerce by announcing a global partnership deal with Shopify on Tuesday, a deal that it said will help more than a million merchants reach new audiences and drive ...

CHICAGO – It’s been a difficult year for Chicago Public School students, forced to make the best of remote learning. One group of students met the challenge by giving back to people in need. They’ve ...

Being a gentleman of a certain age, I’ve always worked on the assumption that the youthful attractions of TikTok are not really for me. As Facebook and Instagram have both grown older, China’s ...