Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, ...

Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report ...

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report a new “Analytics Advisor” chat interface in GA4. It appears to offer data ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data analysis is important for nearly every business. And while there are many tools on the ...