In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet? At the very least, please tell me you have it running on your site… Please? Here’s the thing — as we’ve talked ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into ...

We may earn a commission when you click links to retailers and purchase goods. More info. Google Analytics is an incredibly important tool for every single website owner. It not only tracks traffic, ...

There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels and works differently from what we’re all used to in Universal Analytics. And ...

The addition of Google Analytics 4’s “Data-Driven Attribution Model” to Shirofune's Shopify integration allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over. The post Google Analytics 4 adds new customization features ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...