The Demo Account includes data from the Google Merchandise Store, an active Ecommerce site that sells Google branded merchandise. The ongoing Google Analytics implementation which will be completed ...

Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

Google has unveiled its Analytics 360 Suite, a new integrated set of tools for businesses to make sense of data in a world where consumers use multiple devices to make immediate purchasing decisions.

Google is launching a new product for enterprise marketers today that will directly challenge Adobe’s Marketing Cloud and similar services. The Google Analytics 360 Suite will combine Google Analytics ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Google shook up the marketing world last week with the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google has released Advanced Analysis, a new tool that the ...

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Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...