A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, ...

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These ...

Google Ads has this section (not sure if it is new) named Advanced Plans. This feature allows you to select a "mix of ad types based on goals" and Google will create conversion creation and capture ...