The European Union’s highest court ruled Thursday a Finnish company can use Gillette Co.’s trademark razor system to market its own shaving products. The Luxembourg-based court said a complaint filed ...

Gillette is extending its Sensor shaving system into the disposable razor market next year, in an attempt to rival Wilkinson Sword. Called Sensor 3, the spring-mounted triple-blade razor will be ...

BOSTON — Over the next year, Gillette Co. looks to make a lot of noise as it spends $300 million to market its new Mach3 razor to the world — the ad campaign for the triple-bladed razor that has just ...

Abbott Mead Vickers.BBDO has created the first ads for Gillette’s recently launched disposable razor Sensor 3. TV, print and outdoor advertising will break next… ...

The last time I grew a beard, in the 1990s, it was because I wanted to see whether I’d look like a rock icon or a loveable cartoon character. Depending on the light, I ended up channeling at best an ...