In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad.

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration ...

Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, offering new monetization options for creators.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Roblox Corporation partners with Integral Ad Science to expand immersive video ads, enhancing ad quality transparency and targeting on its platform.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...