As a business owner, you can't properly target or service your audience if you don't gather information about their specific wants, needs and fears. One of the most effective means of obtaining this ...

As a small-business owner, you may develop a focus group research proposal to gather data that shapes your marketing or business strategies. Increase your odds of success by having a clear vision of ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

CHICAGO--(BUSINESS WIRE)--Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the release of Forsta Discussions, ...

Pew Research Center designed this focus group and interview-based study to better understand Asian Americans’ diverse perspectives on the intersection of religious identity and ethnic culture. The ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Today, Pew Research Center is releasing results of 66 focus group discussions with Asian American adults. While the Center has been studying racial and ethnic identity for some time, this project ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

Frost Center coordinates college-wide survey and focus group research. The administration of surveys and focus groups at Hope College has increased significantly in recent years. In response to this ...