It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference so they can approach each with ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. More and more retailers are looking to monetize their data, forming deals with DSPs, ...

Modern B2B marketing organizations and teams are in a state of constant evolution. They're charged with transforming the perception of Marketing from a cost center to a revenue center. They're ...

Opinions expressed by Entrepreneur contributors are their own. Let’s get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Learn how sales engagement technology connects marketing and sales, improves communication, and helps teams convert leads ...

Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest. According to a new report from CMO Council and KPMG, 70% of ...

It is well known that many accountants have completely erroneous perceptions of marketing and selling a professional service — marketing doesn’t work, selling is unprofessional and pushy, and why ...