What is Business Analytics? Business analytics is the practice of using data, statistics and technology to analyze business performance, uncover trends and make informed decisions.

Many companies clearly recognize the value of data, analytics, and artificial intelligence (AI) to their business performance in responding to this turbulence.

While data analytics are key to digital marketing, a set of correctly attributed data can often make the difference.

Business Analytics focuses on using data to inform strategy. Students learn statistical analysis, programming, and data visualisation through tools like Python, SQL, and Tableau.

It combines data prep, business analytics, and data science into one frictionless platform to empower anyone with intelligent decision-making.

The predictive analytics market is gaining prominence as organizations increasingly leverage data to anticipate future ...