In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

Consumers are increasingly spending their time on the internet. According to recent surveys, average daily time spent consuming digital media ranges anywhere between six to sixteen hours. And in ...

We’ve been hearing about the benefits of personalization for years now. Consumers, bombarded with marketing and advertising from the moment they wake up to the moment they drift off staring at their ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

When asked to give an example of an organization that gives great personalized experiences, most people will usually talk about Amazon. The ecommerce giant is renowned for its ability to provide users ...

The following is a guest post by Noah Elkin, vice president analyst and chief of research at Gartner. Opinions are the author's own. Creating personalized experiences for customers should infuse ...

Citrix has acquired RingCube, a vendor of software for personalizing desktops within virtual desktop infrastructures (VDI), the companies announced Wednesday. Financial terms of the deal were not ...

Discover how AI is transforming personalization in marketing. Uncover why old tactics fail and how AI solutions are reshaping customer engagement. Personalization and hyperpersonalization are as old ...

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics.

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology ...