Descriptive statistics are the cornerstone of data analysis. This method provides the researcher with the tools necessary to understand the statistics on hand. It offers insight into the ...

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.

Find the Descriptive Statistics tool by clicking on Data and then Data Analysis in the ribbon. (Note: If you don’t have the Data Analysis option, you will need to install the Analysis ToolPak add-in.

These data analysis methods build on each other like tiers of a wedding cake. Descriptive Data Analysis Descriptive statistics tell you what is in the data you’ve gathered.

With Advanced Data Analysis, you can ask in plain language. Beyond simple descriptive statistics, Advanced Data Analysis is capable of running statistical tests.

Could data analytics be poised for a new change? Prescriptive analytics is here to shake up what we know about data and AI.