Accurate person identity data is one of the most difficult challenges in healthcare today. The stakes are high; merge the wrong records, and you create a privacy risk; fail to link the right ones ...

Similarly, The Pew Charitable Trusts—which has made patient matching a research priority— wrote (PDF) that identification and data matching will be a key barrier to effective implementation.

Melissa Data, a provider of contact data quality and integration solutions, has been awarded patent #9,262,475 by the U.S. Patent and Trademark Office (USPTO) for proximity matching technology used in ...

This integration effectively addresses these issues by combining Acxiom's premier, privacy-compliant marketing data with LG Ad Solutions' proprietary ACR data, achieving highly accurate matching ...