What if CPG marketers had technology to identify and track purchases for a specific product and could use that data to build ...

A t the 2025 IFT FIRST Annual Event and Expo’s Solutions Showcase session Accelerating Predictive Insight with Causal AI and ...

That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...

Much of artificial intelligence (AI) in common use is dedicated to predicting people’s behavior. It tries to anticipate your next purchase, your next mouse-click, your next job move. But such ...

Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood — or ...

Our foray into causal analysis is not yet complete. Until we define the methods of causal inference, we can't get to the deeper insights that causal analysis can provide. This article details many of ...

In this talk, Hal Varian, chief economist at Google, discusses methods of big data analysis that can indicate not just correlation but also causality. He also considers whether access to massive ...

Annual Review of Sociology, Vol. 25 (1999), pp. 659-706 (48 pages) When experimental designs are infeasible, researchers must resort to the use of observational data from surveys, censuses, and ...