The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...

Of the total 120-million-euro fine, equivalent to $139.7 million, X’s blue-check system incurred the largest penalty at €45 ...

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38. It’s been over a year since the Apple iOS 14.5 update sent shockwaves ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The advertising industry is widely known for its creativity. It combines innovative thinking ...

Actionable insight: Mobile is where the disruption from AI Overviews hits hardest. For industries like healthcare and gaming, ...

Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data broker industry trades in mobile users’ personal ...

A new report has revealed that the U.S. Department of Homeland Security (DHS) has been working on an aggressive recruiting campaign on various online platforms.

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...