Advertising data shows Meta is making its pitch in D.C. and media markets around nine state capitals — a sign that ...

If you don't need multi-device coverage, there's also a deal on the AdGuard Solo Plan for individual users. With code ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38. It’s been over a year since the Apple iOS 14.5 update sent shockwaves ...

Actionable insight: Mobile is where the disruption from AI Overviews hits hardest. For industries like healthcare and gaming, ...

Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data broker industry trades in mobile users’ personal ...

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The advertising industry is widely known for its creativity. It combines innovative thinking ...

A new Irish campaign has earned widespread praise for capturing one of the most uncomfortable truths of modern parenting: the ...