Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange. Customer service and support (CSS) leaders ...

Voiso, a global provider of AI-powered contact center software, has published new insights on how businesses can transform speech analytics data into measurable improvements in customer experience (CX ...

As companies travel through the various stages of digital transformation, this enterprise-wide push invariably seeks to improve focus on the customer, especially by personalizing their experience with ...

AI-powered insights. AI-driven predictive analytics allows marketers to forecast future customer behaviors and trends with greater accuracy. Real-time adaptability. By using real-time data and AI, ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Peter Drucker, the universally known management expert, is credited for observing that “culture eats strategy for breakfast,” the powerful reminder that organizational success hinges more on people ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Customer engagement platform Emplifi has released a tool that it says provides customer data in an accessible format. The new solution -- Unified Analytics -- aggregates, analyzes and presents ...

Mixpanel’s namesake analytics platform enables companies to collect data about how users interact with their applications.