Market Position and Competitive Landscape Unity's dominant position in the game development market is both a strength and a target for competitors.

Unity's stock has had a troublesome run lately, and is 75% off its all-time highs. However, since this partnership was announced on June 5, the stock is up 21%.

Unity, the cross-platform game engine that powers games like Rust, Hollow Knight, and Pokémon Go, has introduced a new, controversial fee for developers, set to take effect next year. Indie ...

Whether building a mobile-first title, a PC game, or a browser-based game, Unity developers can now integrate payments, enable in-game purchases, and create custom storefronts without relying on ...

Game engine maker Unity has launched a developer program to help its users build experiences to run on the forthcoming Apple Vision Pro.

Genies, an AI avatar and gaming technology company, has partnered with Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, to provide game developers access ...

In an industry where customers are slow to trust and quick to criticize, a new fee from Unity infuriated studios that use its platform.

Unity: We can do what we want To be clear, Unity says its new fee structure won't apply to any game installs made before the newly announced structure goes into effect on January 1.

Developers who are angry at Unity should note that this pricing tactic is not the cause, but rather a symptom of the tougher times ahead for games developers and publishers.

Popular video game engine Unity made headlines earlier this month when it announced massive changes to its pricing structure, sparking confusion and outrage. Unity proclaimed that on Jan. 1 it ...