A surprising Cheez-It collab that became an instant fan-favorite is returning for its second year.

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...

“For Cheez-It, the in-stadium experience is where our brand personality really comes to life,” Cara Tragseiler, senior brand ...

It’s back and cheezier than ever! The nationwide launch of the Big Cheez-It in June left fans wanting more Cheez-It flavor so Taco Bell and Kellanova are bringing back the Big Cheez-It innovations and ...

Let’s admit it — everybody has a soft spot for cheese in a way that you will never say no to an extra serving of cheddar in ...