Case study interviews are the foundation for all the content that follows. But if you botch the case study interview, you won't get a good content result. Here's Jon's tips for written and video case ...

Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

How many school buses are there in America? How many ping pong balls can fit in a 747? Questions like these are notoriously used in case study interviews for top-tier management consulting companies — ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...