Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the top small-business-friendly CRM software we've tested. I’ve been writing and editing technology ...

Even good problems are still problems. Successful software companies not only see client growth, but each client changes the way they want to use a product. With a growing client base and proven ...

Many CRM systems are "live," though far fewer are raging successes. User adoption, lack of demonstrable ROI, and escalating maintenance and support costs plague those firms that have effectively ...

CRM emerged in the 1990s as an information technology solution for managing a customer database and, today, sits at a senior management strategy or executive level to ...

Regional - "Would you like to become a member?" chant the cashiers and shop staff as you frantically bought your Christmas gifts last year.As you turn over your personal data, a deal is made - 10% off ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

The powerful political and competitive currents battering the health insurance industry are forcing payers to find new ways to simultaneously improve the quality of care and rein in costs. Every ...

CRM software giant Salesforce (NYSE:CRM) will be reporting results this Wednesday after market close. Here’s what you need to ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Chad Brooks,Managing Editor Business.com earns commissions from some listed ...