Bengal Chief Minister Mamata Banerjee today turned up the volume for a sharp takedown of the Narendra Modi government, saying it has "ruined the country, the economy, foreign policy and the ...

Clearly buoyed by its strong news and late-night programming, NBC had a higher average CPM rate in 2010 compared with ABC and CBS, according to research from SNL Kagan. Figures across all dayparts ...

Amazon, by more than one account, wants to become a big competitor in advertising against the likes of Facebook and Google, but its approach to how it will do this is something of a moving target, ...

Online ad network Industry Brains has launched a cost-per-impression-based network, dubbed IBGraphics, to complement its current cost-per-click network, IBContent--allowing marketers to bid CPMs on ...

The TVB released an analysis of 2nd Quarter 2013 SQAD data that further solidified Local Spot Television’s dominant and growing cost efficiency advantages over Network Scatter. Network Scatter CPMs ...

Are you a print subscriber? Activate your account. By Ilyse Liffreing - 58 min 42 sec ago By Kelly Ehlers - 1 hour 35 min ago By Alexandra Jardine - 5 hours 1 min ago By I-Hsien Sherwood - 6 hours 34 ...

As you know, Google is now trying something called placement targeting. On a Search Engine Watch forums thread, moderator Discovery goes into the implications of this change. CPM is just to easy for ...