AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers. The integration is a ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

Smartphones get all the buzz, but mobile app warehouse GetJar claims that 90 percent of phones in use worldwide, and 72 percent of American phones, are still the non-smartphones that the mobile ...

As more consumers turn to their mobile device before desktop, Google continues to improve on reporting features in AdMob. The company most recently updated the AdMob software development kit (SDK) to ...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...

Google announced today that it has finished the rollout of its new AdMob to more than 200 countries and as a result the company will stop accepting apps into Google Play based on its old SDK on August ...