Is Advertising Optimizing Itself Into Obsolescence?

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...
marketingtechnews.net

Big Data: Developing a 360 degree marketing plan

A Digital Marketing Executive with Strategic Internet Consulting a full service digital marketing agency focused on open source web development and internet marketing. Working with large ...
Forbes

Losing Subscribers? Get To The Root Of Your Churn Rate Woes With Big Data In Marketing Analytics

Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...
Fast Company

Public relations advertising: Leveraging big data for big insights

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis At ...
MM&M

Vantage Point: Big Data

Big Data is coming and with it the danger of pharmaceutical marketers relying on it too heavily as a lens with which to assess physician behavior and prescribing trends. Physicians dislike Big Data ...