In iGaming, behavior is the business. Every design choice, offer, and message shapes how players act and feel. When behavioral insights guide design and CRM, results follow: higher revenue, stronger ...

The challenges post-war are abundant, and our MA program in Behavioral Economics encourages student and faculty initiatives to address them. Guided by our faculty, students gain hands-on experience in ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

For far too long, rationality was the be-all and end-all in explaining patterns Behavioural economics has always met with a bit more resistance than it deserved. This is true even though a number of ...

Brands applying behavioural economics to consumer habits should look for those moments that make consumers consider their behaviour by introducing personalised elements. We think far less than we ...

Behavioural economics is a revolutionary field. Its champions may not have beheaded any royalty, but they have done the academic equivalent by overthrowing a paradigm that ruled our thinking and ...

Gender and sex assigned at birth are not as decisive in economic decision-making as previously thought, a new study finds. A new study published in Scientific Reports is the first analysis of ...