As many readers know, my doctoral research area was focused on health behavior change. Specifically, I was interested in finding ways to inspire groups of people to become physically active. One of ...

It's an impressive list considering how loosely we throw around the word change. The word change has earned its reputation as a dirty word of sorts due to the hard work it typically involves. Since ...

AbstractThis study examined the effects of theoretical constructs from the theory of planned behavior (TPB) and value-belief-norm theory (VBN) on intentions to perform purchase and disposal behaviors ...

Health behavior change is such a fascinating area of study because it's something that every single human deals with -- day in and day out. Even the most disciplined can identify behaviors they want ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Have you tried to persuade a potential client to try your product or service — something that would require changing their pattern of behavior — but they were not budging? Or maybe you have tried to ...

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...