From Abidji to English to Zapoteco, the perception and naming of color is remarkably consistent in the world's languages. Across cultures, people tend to classify hundreds of different chromatic ...

In 1969, two Berkeley researchers, Paul Kay and Brent Berlin, published a book on a pretty groundbreaking idea: Every culture in history invented words for colors in the exact same order. They reached ...

Update: This post was an Editor's pick by Cristy Gelling at Science Seeker, and was included in Bora Zivkovic's top 10 science blog posts of the week. Lately, I've got colors on the brain. In part I ...

Our brain has trouble remembering certain hues or specific shades of colors because the brains tend to store what is seen as one of just a few basic hues. Johns Hopkins University-led team ...