The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that. By the year 2020, it is estimated that for every person on this ...

LAS VEGAS--(BUSINESS WIRE)--CoHost, a leading provider of podcast analytics and audience insights, has announced the launch of its innovative B2B Analytics, a powerful new feature designed to help B2B ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. While analyzing customer relationships is key to ...

(MENAFN- GlobeNewsWire - Nasdaq) The B2B market offers opportunities through digital integration, personalization, regulatory compliance, and regional dynamics. Companies need agile, cross-functional ...

In this special guest feature, Keke Wu of Avention, outlines the need for B2B marketing predictive models to catch up to their B2C counterparts as well as methods for doing so. Keke Wu is Director of ...

New types of data from a range of sources are transforming how marketing and sales teams reach customers, but they also present a distinct new challenge: information overload. In the past few years, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. By now, everyone has heard ...

B2B email teams are at the mercy of targeting systems that may not serve their needs, judging by a new study from Anteriad titled Advertiser Perceptions. These data issues affect everything from ...

Analytics that answer what works now and what will work next. There is no debate that analytics give marketers insight into efficiency and spending in ways that they could not see in the past. However ...

The 2021 outlook is one of growth. Consider our current state: projected GDP growth, increasing vaccination availability, the imminent reopening of the economy, favorable interest rates, plus many ...