UK B2B brands aren’t making the most of customer segmentation. Paul Hague, director at B2B International, offers tips to help businesses succeed According to our survey of large UK businesses – ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Almost half of B2B marketers are not using their data to create customer profiles and personas, according to research from B2B Marketing and Avention OneSource Solutions. The report, Can marketers see ...

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging. Ernan Roman, President of ERDM ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their customer segmentation strategy for a U.S. based ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

Congratulations! You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns. Ready for more? Your next ...

B2B users are a whole different ballgame in the marketing community. Treating them the same as B2C audiences won’t bring in the engagement and revenue businesses are looking for. Marketers can look at ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

Artificial intelligence, or AI, is the ability of computers or computer-based robots to perform tasks that are usually done by humans. It is one of the biggest technological innovations to date, and ...