Marketers got a slew of retail numbers on Wednesday, much of it wrapped in cost-per-click (CPC) data. U.S. retail sales slipped 1.1% in December from the prior month, but rose 6% compared with ...
Digital performance agency Elite SEM announced Thursday it has acquired San Diego-based e-commerce agency CPC Strategy. Particularly attractive to Elite SEM is CPC Strategy’s Amazon advertising ...
The growing popularity of retail media formats is pushing up the cost of advertising on platforms like Amazon, according to data from Perpetua, WARC’s sister company. Cost per click (CPC) across ...
The cost-per-click (CPC) and cost-per-thousand impressions (CPM) in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. While Google’s CPCs across travel advertisers ...
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