Advertising is the art of persuasion, generally attempting to get a consumer or member of the public to act in a specific way. Advertisers can use positive messages to motivate someone to act, or send ...

Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...