At the RDC, Roblox announced to launch in-game advertising as early as 2023. Click here to see my thoughts on the company's strategies and why I find the risk reward attractive.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Advertisers also have a favorable view of rewarded video, according to Latham, which will help Roblox attract demand. Rewarded video offers a more standardized ad experience compared to some of Roblox ...

A recent code update shows Roblox immersive advertising, which includes things like in-game pop-up shops and billboards, may arrive soon ...

Roblox stock rose on Wednesday. On Tuesday, Roblox launched a new form of advertising called Rewarded Video Ads. The feature allows users to watch ads in exchange for an in-game benefit.

Roblox in-game ads will arrive on the platform soon, and while Roblox leads the charge, major players like Microsoft and Sony are set to follow suit ...

Online gaming firm Roblox Corp RBLX.N said on Friday it plans to launch 3D advertising on its platform next year, as it strives to diversify its revenue stream beyond in-game purchases. It will ...

Recently, Roblox got in trouble with the Children’s Advertising Review Unit for failing to clearly label in-game ads for children under 13 and using social media influencers who failed to identify ...

Why the partnership could be game-changing The partnership with Google could be transformative for several reasons. By integrating with Google's ad infrastructure, Roblox becomes accessible to ...