A TODAY investigation found that medical scams using AI deepfake videos to sell ineffective products are on the rise. Here's ...

If you’re interested in finally sharing testimonials from satisfied clients, here’s everything you need to know. Many consumers now rely on customer reviews to choose everything from their plumber to ...

Of course, you can post them on your website, use them in marketing materials such as brochures or flyers, or include them in advertisements. However, I’ve also seen customer testimonials printed on ...

The Securities and Exchange Commission voted late last year to overhaul financial advisors’ advertising and cash solicitation rules, as well as allow advisors to use testimonials for the first time, a ...

The Securities and Exchange Commission’s updated marketing rules for financial advisors, which went into effect in late 2022, were welcomed by the industry as a long-awaited step into the 21 st ...

The SEC’s new Marketing Rule compliance date was November 4, 2022. As part of the Marketing Rule, the SEC expanded advisers’ ability to use client testimonials in marketing materials. With these new ...

The Municipal Securities Rulemaking Board has voted to amend its Rule G-40 to allow municipal advisors to use testimonials in advertisements and Rule A-12 to make changes to Form A-12 on registration.

In December 2020, the Securities and Exchange Commission (SEC) finalized amendments to its advertising and solicitation rules under the Investment Advisers Act of 1940, as amended. Those finalized ...

Alexander Holden has received funding from the Australian Skeptics supporting research into health advertising. He has also received research funding from the Dental Council of NSW and NSW Health.

Most consumers rely on online reviews when making purchasing decisions – and for good reason. Online ratings and reviews are free and easily accessible. They can also give other customers an idea of ...

An Investment Adviser Association survey shows that for the second year in a row, the SEC advertising rule is the top compliance concern. By Mark Schoeff Jr. Investment advisory firms will have to ...

Prospective clients often search for testimonials and reviews of financial advisors on Facebook, Yelp or other social media sites. Often, their searches come up short. That’s because advisors, unlike ...