Selecting an ad management platform in today’s rapidly evolving video technology space is a complicated process. You may know that an ad server has traditionally had two primary functions: serving ad ...

Expanding its advertising options beyond its video ad exchange. Adap.tv today introduces Adap.tv for Advertisers, a platform for buying and managing online video advertising through a single interface ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Most cable or satellite network startups have months, sometimes more than a year, to prepare for ...

This story was written by David Kaplan. [In progress] Yahoo (NSDQ: YHOO) unveiled its new ad targeting solution as "a seminal event" and a "tranformative development" in online advertising. Seeking to ...

To better help content creators handle the uptick in new linear TV and streaming channels, an expanding fleet of technologies that fall under the broadcast management systems umbrella are on the rise.

SAN FRANCISCO (Reuters) - Yahoo Inc on Sunday detailed plans for its forthcoming Web advertising management system that gives its ad sales-partners access to online ad space both on Yahoo and other ...

This story was written by David Kaplan. Microsoft (NSDQ: MSFT) has bought San Francisco-based tech marketing company Rapt. Terms were not disclosed. The company, which provides ad inventory management ...

Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...