Selling and marketing are often considered distinct functions within the promotional element of the marketing mix. However, when looking at marketing and communications as a big umbrella that ...

Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

DENVER, Colo.--(BUSINESS WIRE)--Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to a survey by Gartner, Inc. (NYSE: IT). The inaugural Gartner ...