It’s not where your friends are, but how close they are that matters. After years of exact coordinate checkins, both Foursquare and Facebook are now focusing on ambient proximity — constantly and ...

Dating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served companies and ...

Turn back the dial to 2009, and proximity social networking was buzzing, thanks to the launch of Google Latitude and the hype and oxygen burning around check-in services like Foursquare and Gowalla.

Out of the many reasons why a lot of executives, leaders and managers are opposing remote and hybrid work models, the idea that offsite workers are less productive is a prevalent one. In fact, the ...

For the defense industry, locations near military installations offer a strategic edge, unlocking access to mission-ready ...

Proximity chat has become an essential feature in many multiplayer games, allowing players to communicate effectively with ...

Tired of only seeing adverts 99 percent of the time? While Apple's already announced intentions to take over the final one percent with iBeacon, Samsung's just today getting in on the action. The ...

A whimsical wordsmith at Game Rant, crafting pixelated odysseys from a lifelong love for gaming and a diet of 1UP mushrooms. Warzone 2’s proximity chat feature has created quite a buzz since it allows ...