Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

A ll products featured on Teen Vogue are independently selected by Teen Vogue editors. However, when you buy something ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Gap teams up with K-pop girl group KATSEYE for Fall 2025, reviving Low Rise denim and Long & Lean jeans with a nostalgic-meets-modern campaign.

2025 is shaping up to be quite the year for Katseye, the Los Angeles-based girl group consisting of Lara, Yoonchae, Daniela, ...

The rising global pop sensation, KATSEYE, has entered similar territory as Sydney Sweeney, as it joined Gap’s new jeans ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

The ‘Better in Denim’ campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance ...

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.

Gap has launched its Fall 2025 campaign, “Better in denim,” spotlighting the return of its iconic low-rise styles and the ...

On August 19, 2025, the global fashion label GAP unveiled its latest collab with KATSEYE. The sensational girl group posed for a denim campaign by the fashion brand.