However, seeing live AI translation in an Instagram Reel feels a little jarring to many users. In the comments of Mosseri's video, people have raised concerns over Meta's AI tool, including the pitfalls of potential mistranslation and suggesting that AI subtitles could be a better move.

Meta is bringing its AI translation tool to more users on Facebook and Instagram, which automatically dubs your reels into another language. The feature also uses AI to make its dub match up with the sound of your voice and the movement of your mouth.

Meta's AI team just rolled out new translation tools to Facebook and Instagram, allowing user-generated content to be converted into other languages on the fly. These new tools, which were announced at Meta Connect in 2024,