Wi-Fi will be free to those who sign up for Alaska’s Atmos Rewards. A partnership with T-Mobile means the carrier's customers can skip the ads; everyone else will have to sit through a few.

Alaska Airlines is planning to equip its planes with Starlink Wi-Fi, and make the service free for members of its new Atmos Rewards program.

Alaska is unveiling a whole new set of perks with its loyalty program and credit cards as it looks to scale globally.