Trick-or-Treat for UNICEF is one of the longest-running youth engagement programs in the U.S. “People who have participated always bring up the box,” Shelley said.

To help children understand how to protect themselves and their families from the coronavirus, UNICEF Nigeria launched a COVID-19 prevention animation project on International Youth Day 2020.

During the pandemic UNICEF discontinued the cardboard boxes. The campaign is now a month long and digital with online fun razors and print out QR codes for kids and adults alike during the holiday.