This week, as part of our People in Business series, we speak to Regina Lakupova, a marketing and UGC expert, consistently ...

TikTok has fueled a boom in UGC, or "user-generated content" used for advertising purposes. New, inexperienced creators are entering the space, and some accept very low fees for their content.

I work with UGC creators, people who create content for a brand's digital presence. This type of content seamlessly integrates into the social media environment, favoring authenticity over polish to ...

Look North World, a user-generated content game studio and publisher led by Bungie cofounder Alexander Seropian, has raised $2.5 million. It will use the money to make more games for Fortnite with the ...