Tecovas, the industry’s first digitally native boot maker, is on fire. Founded in 2015 by private equity associate turned entrepreneur Paul Hedrick with the aim to become the “Warby Parker” of cowboy ...

Not everyone needs cowboy boots. The iconic Western style of footwear has been a part of America’s story since the Spanish brought horses to North America in the 1500s, and was later refined into the ...

Texas-based cowboy boot retailer Tecovas and Chili's have partnered to create Booth Boots, made to mimic the red vinyl at a Chili's restaurant booth. The men's and women's boots cost $345. Tecovas and ...

On a Thursday morning in June at the Tecovas store just steps away from Nashville’s famed Ryman Auditorium, a steady stream of customers peruse the many pairs of cowboy boots on display. I’m sitting ...