The Advertising Research Foundation's Coalition for Innovative Media Measurement (CIMM) this morning unveiled an industry task force that is examining what it describes as a "growing disconnect" ...
The Leica iCON iCS50 from Advanced Dimensions brings precision, speed, and simplicity to your field measuring workflow. Capture complex layouts with pinpoint accuracy, reduce manual errors, and ...
Amping up industry-wide efforts around media measurement, the VAB, the TV industry advertising trade association, has announced a new Measurement Innovation task force -- putting together a group of ...
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