There are objects we associate with the late 20th century that function almost like time machines—cassette tapes, arcade tokens, VHS spines bleached from sunlight. Add Swatch watches to that list. The ...

Swatch has been forced to apologise and take down an advert featuring an Asian model pulling up the corners of his eyes following accusations of racism. The luxury brand has received widespread ...

Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...

Swatch has launched its new Painted Paradise collection, a bold four-piece lineup that leans into the growing demand for ...

A brand new AI-powered tool called AI-DADA lets Swatch fans “design” their very own watch. Here's what you need to know.

Less than a year ago, our resident watch expert editor, Johnny Brayson, hailed 2024 as the year of the pink watch, and for good reason. Not even halfway into the year, brands ranging from Tudor and ...