The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

For a decade, marketers built growth strategies around deterministic measurement: knowing exactly who did what and when. That world has changed dramatically. The shift to privacy-first frameworks has ...

A problem doesn't last a lifetime. But how you deal with it can make it linger for years without resolution. In my studies about the topic, I've identified that, in addition to everything that ...