The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

For a decade, marketers built growth strategies around deterministic measurement: knowing exactly who did what and when. That world has changed dramatically. The shift to privacy-first frameworks has ...

Two multi-ethnic workers working in a plastics factory, standing on the factory floor, looking at the control panel of one of the machines. The African-American man is pointing to the panel. His ...