Exchange 4 Media

Santoor – The Advertising Journey

Santoor recently became No. 1 soap brand in India, overtaking the long-term war horse of Hindustan Unilever, Lifebuoy. My association with Santoor started in1994. If you had then asked me if Santoor ...
Exchange 4 Media

Santoor: The soap that didn’t wash away its identity

What is that one thing that makes age-old soap brands stay memorable across generations? Is it the fragrance, the colour, or the packaging? Not quite. Consistency in product promise and brand ...
The Financial Express

How Santoor’s slow burn strategy made it the country’s top-selling soap

Wipro Consumer Care and Lighting (WCCL) recently announced that its flagship soap brand Santoor has edged past Hindustan Unilever’s (HUL) Lifebuoy to reach `2,850 crore in 2025 revenues, making it the ...