Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a clean room, announced its early access ...
Why we care. Google’s Topics API replaced its FLoC targeting solution in January — roughly a year after we learned that FLoC was the company’s frontrunner for replacing third-party cookies. The Topics ...
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.
With the demise of third-party cookies on the horizon, advertisers and the internet's gatekeepers are scrambling to come up with better ways to serve users relevant ...
Posts from this topic will be added to your daily email digest and your homepage feed. The search giant will start enabling its new privacy-focused APIs on July 24th, with the goal of phasing out ...
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